The blueprint before the room
We authored the revenue blueprint first. One flagship offer, one sell-from-stage moment, priced and sequenced so the close read as the natural next step.
← Selected work
Case study
Ben Newman's Las Vegas Bootcamp
$1.8M in membership sales from 150 seats.
$1.8M closed inside the room
150 seats, sold at premium
100% sold out
Theme & approach
A 150-seat room engineered as a single conversion environment. Every sightline, every transition, every sell-from-stage moment authored to move members from the seats to the offer.
Main stage at the close — the room built for the ask.
What we engineered
The room, by discipline.
Intimacy at scale
The stage was composed to keep the founder close enough to read the room, and the room lit to hold attention straight through the ask.
No seams between story and room
Sound, light, and scenic engineered in-house — so nothing sat between the story on stage and the audience deciding to buy.
Outcomes
What closed, shipped, and got distributed.
- $1.8M in memberships closed inside the room
- 150 seats sold out at premium tiers
- A multi-cam content package cut for the following quarter
From the room