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Case study

Bad After Dark

$146K in sponsorships, designed in six days.

Las Vegas, NV·2024

$146K in sponsorships secured
6 design days, brief to build
1 projection-mapped room

Theme & approach

A projection-mapped room built to make sponsors want their name inside it. The environment was the pitch.

Full-room projection mapping at peak.

What we engineered

The room, by discipline.

Strategy

Sponsorship architected for revenue

We architected the sponsorship stack first — tiers designed for revenue, not logos on a banner.

Creative

The venue as a brand surface

Projection mapping turned the room into a living brand surface. Sponsors bought the environment, not the signage.

Production

Six days, broadcast-grade

Six days from brief to broadcast-grade build. In-house direction kept the timeline honest and the room intact.

Outcomes

What closed, shipped, and got distributed.

  • $146K in sponsorships secured in six design days
  • A fully projection-mapped environment
  • Social cutdowns distributed across host channels

From the room

Start a Conversation

Start a Conversation

Three questions. If the room is right for us, we’ll know — and so will you.

01 Your business stage
Please make a selection.
02 When is the room?
Please make a selection.
03 What outcome are you engineering? Please make a selection.

4 production slots remaining for Q3–Q4

Start a Conversation