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Case study

Bad After Dark

$146K in sponsorships, designed in six days.

Las Vegas, NV·2024

$146K in sponsorships secured
6 design days, brief to build
1 projection-mapped room

Theme & approach

A projection-mapped room built to make sponsors want their name inside it. The environment was the pitch.

Full-room projection mapping at peak.

What we engineered

The room, by discipline.

Strategy

Sponsorship architected for revenue

We architected the sponsorship stack first — tiers designed for revenue, not logos on a banner.

Creative

The venue as a brand surface

Projection mapping turned the room into a living brand surface. Sponsors bought the environment, not the signage.

Production

Six days, broadcast-grade

Six days from brief to broadcast-grade build. In-house direction kept the timeline honest and the room intact.

Outcomes

What closed, shipped, and got distributed.

  • $146K in sponsorships secured in six design days
  • A fully projection-mapped environment
  • Social cutdowns distributed across host channels

From the room

Start a Conversation

Let’s see if this room is ours to engineer.

Three questions. If the room is right for us, we’ll know, and so will you.

Takes about 30 seconds

01 Your business stage
Please make a selection.
02 When is the room?
Please make a selection.
03 What outcome are you engineering?
Please make a selection.
Where do we send your answer?
Add a valid email so we can reply.

If it’s not the right fit, we’ll tell you that too.

4 production slots remaining for Q3–Q4

Start a Conversation